Why Pearl Media’s Midtown Digital Network is the Holiday Advertising “Must-Buy”
MARKETING
Pearl Media's Midtown Digital Network Becomes a Holiday "Must-Buy" as Brands Seek Eye-Level Reach Beyond Times Square.
As holiday advertising saturates New York City, brands are seeking more strategic ways to capture the attention of high-value consumers beyond the bright lights of Times Square. Pearl Media is answering that call with its Midtown Digital Network, which is quickly becoming a holiday "must-buy" for advertisers seeking high-density, eye-level reach.
The network, which is the first privately developed full-motion, eye-level digital network in Manhattan, was created over two years specifically to fill a gap in the market. It provides high-density, street-level coverage along 6th, 7th, and 8th Avenues, precisely where holiday foot traffic surges from office workers, theatergoers, shoppers, and tourists.
Eye-Level Impact, Guaranteed Visibility
Currently featuring 30 double-sided LED screens across 15 locations (with plans to expand to 40 screens by the end of Q1 2026), the Midtown Digital Network is a critical complement to traditional Times Square buys.
Each screen is positioned approximately ten feet off the ground, sized at 8’ x 12’, and optimized for head-on visibility. This strategic placement is ideal for seasonal campaigns seeking both strong impact and frequency. With over 316 million impressions every four weeks, the network is capturing the consumer journey where real New York behavior happens.
Josh Cohen, CEO of Pearl Media, summarizes the network's value: "Times Square gives you the big splash, but Midtown is where the city actually moves. Our network puts large format screens right in the consumer journey, so brands aren't hoping to be seen—they're guaranteed to be"
Reaching a High-Value Audience
The network's audience profile proves its effectiveness in reaching a desirable segment of the market:
Affluent and Professional: The audience skews highly professional and high-income, over-indexing with the U.S. population by 17% for earning over $150K.
Culturally Engaged: Over 40% are passionate about travel, and 16.4% love live theater, indicating a strong pursuit of culture that aligns with holiday entertainment.
Local Density: 69% of viewers live within 50 miles of Midtown, capturing both commuting workers and local shoppers.
Advertisers across streaming services, travel, finance, and fashion can now purchase the entire network with a single buy, either direct or programmatic, making high-impact Out-of-Home (OOH) transactions simple and highly effective.