Wiland Welcomes Jacqueline Popelier to Executive Leadership Team
MARKETING
The leadership team announces the hiring of Jacqueline Popelier as Chief Marketing and Strategy Officer (CMSO).
Wiland, Inc. has announced the appointment of Jacqueline Popelier as its new Chief Marketing and Strategy Officer (CMSO), effective July 14, 2026. According to the Business Wire press release, Popelier joins the Executive Leadership Team with a mandate to lead marketing, strategic growth, brand development, and demand generation, a move that underscores Wiland’s commitment to expanding market awareness and deepening client relationships.
A Leader With 25+ Years of Data‑Driven Marketing Expertise
Popelier brings more than 25 years of experience across digital marketing, ad tech, product strategy, and customer engagement. Her background spans both agency and technology leadership roles, giving her a unique perspective on how brands leverage data, audiences, and modern marketing platforms to drive measurable business outcomes.
She has a proven track record of:
Launching and scaling complex, data‑driven marketing solutions
Building high‑performing teams
Delivering measurable revenue growth
Transforming customer engagement strategies
These capabilities align directly with Wiland’s focus on helping brands activate high‑value audiences through advanced data and AI‑powered tools.
Strengthening Wiland’s Market Position and Growth Strategy
In her new role, Popelier will work across Sales, Product, Client Success, and Corporate Development to align growth strategies and drive sustainable revenue expansion. The company emphasized that her leadership will help accelerate adoption of Wiland’s industry‑leading data, audience, and AI‑powered marketing solutions, a core priority as demand for precision targeting and consumer intelligence continues to rise.
CEO Mike Gingell praised Popelier’s appointment, noting her ability to launch innovative solutions and her people‑first leadership style. He highlighted that her experience and approach reflect the culture Wiland is continuing to build: growth‑oriented, collaborative, and committed to delivering measurable results for clients.
A Company Positioned for Expansion
Wiland’s decision to appoint a CMSO reflects its broader strategy to:
Invest in long‑term growth
Expand market awareness
Strengthen client relationships
Accelerate adoption of its data and AI‑powered offerings
The company has built a strong reputation as a leader in consumer intelligence and marketing solutions, supported by unmatched data assets and an innovative technology platform. Popelier noted that these strengths create “tremendous opportunities for growth,” and she expressed enthusiasm about joining a talented team focused on advancing Wiland’s brand and client impact.
Driving the Future of Data‑Powered Marketing
Popelier’s appointment signals a pivotal moment for Wiland as it continues to evolve its market position and expand its influence in the data‑driven marketing landscape. With her leadership, the company is poised to strengthen its strategic direction, enhance brand visibility, and deliver even greater value to clients seeking smarter audience targeting and AI‑enhanced marketing performance.
Her arrival marks a new chapter for Wiland, one defined by innovation, strategic alignment, and a renewed focus on sustainable growth.
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