WorldSprings Named Official Wellness Destination of Dallas Cowboys and Dallas Cowboys Cheerleaders
SPORTS
Zion Childress, Justin Barron, Marist Liufau.
WorldSprings, the nation's premier wellness destination centered on relaxation, recovery, and restoration through intentional contrast therapy, has announced a landmark partnership as the Official Wellness Destination of the Dallas Cowboys and the Dallas Cowboys Cheerleaders.
With WorldSprings located less than five miles from The Star, the Cowboys World Headquarters, Cowboys players, Dallas Cowboys Cheerleaders, and fans have access to the expansive Dallas property to experience its mineral soaking pools, saunas, cold plunges, and contrast therapy circuits. Several players and cheerleaders have already used their preseason free time to explore the facility.
Facility Atmosphere and Community Access
On weekdays, WorldSprings offers a serene, wellness-focused atmosphere perfect for relaxation. Weekends and holidays provide a social energy and more lively experience for the Dallas-Fort Worth community. The dual approach aims to serve both athletes seeking focused recovery and general members looking for wellness experiences.
"Becoming the official wellness destination of the Dallas Cowboys and Dallas Cowboys Cheerleaders is an important milestone for WorldSprings Dallas," said Rob Kramer, CEO of WorldSprings. "We've built WorldSprings to support consistent, high-quality recovery, and we're proud to offer these athletes impactful resources when away from their training facility to support high performance throughout a demanding season."
Athletic Recovery and Performance Support
Athletes endure rigorous physical demands and balance strict schedules of training, games, and recovery. The Cowboys organization partnered with WorldSprings to serve as a local getaway for athletes of all types and ages in the Dallas-Fort Worth area.
"Recovery is a key part of staying consistent throughout the season," said Josh Butler, Dallas Cowboys. "Having access to WorldSprings allows us to take care of our bodies and stay prepared for everything the schedule requires."
Current and former players have chosen WorldSprings as a destination for relaxation and recovery in their own time. Josh Butler, Marist Liufau, Zion Childress, Justin Barron, and Sam Williams, as well as Dallas Cowboys Cheerleaders Kleine and Kayla, have experienced WorldSprings during this offseason.
Wellness Offerings and Regional Specialization
WorldSprings' four globally inspired regions vary in hot springs temperature, regional inspiration, and mineral balance to meet guests' physical and mental health needs. Each region specializes in wellness benefits including skin hydration, muscle recovery, stress relief, and increased circulation. The facility also offers spa services including massages, facials, and LED red light therapy.
The facility positions itself as providing something for everyone regardless of individual relaxation preferences. The mineral pools draw inspiration from famous geothermal locations such as Iceland's Blue Lagoon and the Dead Sea, with temperatures ranging from 55 degrees Fahrenheit to 108 degrees Fahrenheit.
Strategic Alignment and Brand Positioning
"We are thrilled to welcome WorldSprings to the Cowboys family," said Jacob Stone, Senior Vice President of Corporate Partnerships Sales and Marketing for the Dallas Cowboys. "As a first-of-its-kind outdoor wellness and recovery destination, WorldSprings aligns seamlessly with our commitment to innovation. We're excited to partner with a brand that is redefining how recovery supports performance."
The partnership positions WorldSprings as providing professional-level wellness resources to everyday guests while offering Cowboys athletes convenient access to recovery facilities near their headquarters. This arrangement differs from typical sports sponsorships by providing functional athletic support rather than purely marketing benefits.
Facility Expansion and Programming
As WorldSprings Dallas nears its two-year anniversary, it has welcomed thousands of visitors and continues to expand services to meet growing demand for accessible, premium wellness experiences. Beyond its internationally inspired mineral pools, it now offers guided contrast therapy circuits and sauna stretch classes designed to help guests move intentionally, recover more effectively, and incorporate wellness into daily routines.
In the months ahead, WorldSprings Dallas will introduce new programming including custom recovery circuits, curated menu offerings, and additional experiences designed to bring professional-level wellness to everyday guests. The initiative will give visitors the opportunity to recover like a Cowboy by building consistent, effective recovery into their own routines.
Partnership Launch Event
To kick off the partnership, WorldSprings attended the 2026 Cowboys Draft Party at the Ford Center within The Star in Frisco. WorldSprings joined fans, former players, the Dallas Cowboys Cheerleaders, and Rowdy the mascot to celebrate the acquisition of the newest members of the team. Guests were invited to unwind at the WorldSprings Wellness Bar, featuring branded robes, take-home items, and exclusive soak discounts for their next visit.
About WorldSprings
WorldSprings operates as the nation's premier outdoor wellness destination. Designed for relaxation, rejuvenation, recovery, and holistic wellbeing, each WorldSprings location features as many as 32 total bodies of water inspired by famous geothermal locations. With temperatures ranging from 55 degrees Fahrenheit to 108 degrees Fahrenheit, guests experience an array of therapeutic benefits tailored to their wellness needs. WorldSprings' soak experience is complemented by saunas, cold plunges, and freshwater pools.
Currently open in Dallas, Texas as WorldSprings; La Verkin, Utah as Zion Canyon Hot Springs; and Glenwood Springs, Colorado as Iron Mountain Hot Springs, WorldSprings is strategically expanding its footprint across the United States. Additional information is available at worldsprings.com.