Xfinity Invests in the Future of Content Creation with "Best in Class"
ENTERTAINMENT
Xfinity debuts "Best in Class," a social-first reality competition for Instagram and TikTok.
Xfinity is stepping boldly into the creator economy with the launch of “Best in Class,” a premium vertical reality competition series created exclusively for Instagram and TikTok. Produced by NBCUniversal’s Rock Studios, the creative force behind brand work for Love Island USA and The Traitors, the seven‑episode series brings together six rising college creators competing for a six‑figure Xfinity brand partnership.
A Social‑First Reality Series Built for Today’s Creators
“Best in Class” is designed specifically for the platforms where creator culture thrives. Shot in vertical format and optimized for mobile viewing, the series blends the drama of reality competition with the fast‑paced creativity of social media.
Hosted by Katie Feeney, TIME100 Creator and one of Gen Z’s most influential digital personalities, the show follows six students from universities across the country as they tackle creator‑inspired challenges powered by Xfinity’s high‑performance WiFi.
Each challenge tests their ability to collaborate, innovate, and capture attention online, skills essential for building a modern creator career.
Weekly Episodes Launching August 5
Beginning August 5, Xfinity will release new short‑form episodes weekly on its Instagram and TikTok channels. The series is intentionally crafted for social consumption, meeting audiences exactly where they already spend their time.
The stakes are high: at the end of the competition, one student will earn the title of Xfinity’s first “Creator Valedictorian,” along with a six‑figure brand partnership and one year of free Xfinity Internet and Xfinity Mobile.
Investing in the Future of Digital Creativity
Xfinity’s launch of “Best in Class” reflects a broader commitment to supporting the next generation of creators. As digital storytelling becomes increasingly central to entertainment, education, and entrepreneurship, reliable connectivity is the backbone of every viral video, livestream, and collaboration.
The company emphasizes that modern creators need WiFi that can keep up with their pace, whether they’re filming from home, editing on the go, or uploading content from campus. Xfinity’s network, known as the nation’s fastest and most reliable WiFi, powers the entire competition and reinforces the brand’s role in enabling creative innovation.
A New Blueprint for Creator‑Driven Brand Partnerships
“Best in Class” is more than a content series, it’s a strategic investment in creator talent. By offering a six‑figure partnership and national exposure, Xfinity is positioning itself as a champion of emerging digital voices and a catalyst for creator‑led storytelling.
The series also signals a shift in how brands engage with creators: not just through sponsorships, but through immersive, narrative‑driven experiences that highlight creativity, community, and ambition.
A Fresh Chapter in Social Entertainment
With “Best in Class,” Xfinity is redefining what creator‑focused programming can look like, blending reality TV, social media culture, and brand storytelling into a single, high‑energy experience. As the creator economy continues to expand, this series marks a milestone in how brands can empower young talent and shape the future of digital entertainment.
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