Youth Performance Training Fuels Growth in Fitness Franchising, D1 Training Data Reveals
SPORTS
D1’s scholastic sessions follow a 54-minute, coach-led 5-Star Training progression that balances performance gains with safety and recovery.
For years, the fitness franchising sector was dominated by adult-centric models: the 24-hour gym, the boutique spin studio, or the high-intensity circuit. But as we move into 2026, a fundamental shift is occurring. New proprietary data from D1 Training reveals that the "Next Phase" of the industry is being fueled by a segment previously considered niche: Youth Athletic Performance.
This isn't just a trend; it's a massive market realignment. With household spending on youth sports up 46% since 2019, and the youth training market projected to reach $50.7 billion by 2035, D1 Training is proving that the most stable recurring revenue in fitness may actually come from the 7–18 age demographic.
The "College-as-Professional" Catalyst
The rise of D1 Training is directly tied to the changing landscape of amateur athletics. As Shannon Terry, CEO of On3 + Rivals, noted on the The Turf podcast, "As college athletics increasingly resemble professional sports, youth sports are starting to take on the role college once played."
D1’s data shows that cumulative athlete visits have grown sevenfold since 2021, reaching 5 million in the past year alone. The brand now serves over 100,000 scholastic athletes annually, reflecting a shift from recreational fitness toward high-performance strength and conditioning.
The ROI of Character
Perhaps the most compelling insight from D1's research is why parents are investing. In a study of over 900 members, the outcomes weren't just about faster sprint times or higher vertical jumps:
92% report improved confidence and motivation.
90% cite enhanced leadership and teamwork.
88% see better discipline and responsibility.
By utilizing a "5-Star Training System" that balances performance gains with injury prevention (noted by 85% of parents), D1 is positioning itself as an Educational Infrastructure for life, not just sports.
Building Long-Term Value Through Youth Development
D1 Training's growth demonstrates how focusing on youth athletic development can build durable business models.
For franchise operators, the insight is clear: when you address parents' investment in their children's development, you create loyalty that extends well beyond a typical gym membership. By structuring youth training into age-appropriate programs, Rookie, Developmental, and Prep tracks, D1 has positioned itself as more than a workout facility. It's a partner in long-term athletic development.
The strategic advantage lies in the timeline. Youth athletic training creates relationships that can span years as young athletes progress through different developmental stages. Parents who see measurable improvement in their children's performance and confidence are likely to remain committed customers. This multi-year engagement, combined with strong word-of-mouth in local communities, creates stability that's harder to replicate in adult-only fitness models.
Brands that can demonstrate consistent, measurable progress for young athletes build trust that translates into sustained growth, even during economic uncertainty.