Zillow Steps Up to the Plate as MLB's Official Real Estate Partner
SPORTS
Zillow® announces a multiyear partnership with MLB as its official real estate and home rentals marketplace partner.
There may be no more perfectly matched brand partnership in recent memory than the one announced this week between Zillow and Major League Baseball. On one side, America's national pastime, a game built entirely around the concept of home. On the other, the country's most visited real estate platform, whose entire mission revolves around helping people find one. The connection isn't just clever marketing. It actually makes sense.
Zillow has announced a multiyear partnership with Major League Baseball, becoming the official real estate and home rentals marketplace partner of MLB. The deal kicks off as the 2026 season gets underway and will run through some of the sport's most watched moments.
What the Partnership Looks Like
This isn't a passive logo placement deal. The agreement spans the full baseball calendar, from spring training and home openers through the postseason, and includes national broadcasting, streaming, digital and in-stadium integrations. Specifically, Zillow will run national marketing campaigns across MLB Network, MLB.TV and Apple TV+, and will serve as presenting sponsor of Pennant Chase across MLB Owned and Operated Media. The brand will also have a presence at two of baseball's marquee events, All-Star Week and Postseason, through on-site and hospitality experiences.
The Idea Behind It
The creative hook here is hard to miss, and both brands are leaning into it fully. In baseball, scoring means getting home. Home field advantage is real. You cheer for your home team. Zillow, meanwhile, exists to make the idea of "home" achievable for more Americans, whether that means buying, selling, or renting.
Beverly W. Jackson, Zillow's Vice President of Brand and Product Marketing, framed it this way: baseball is one of the few places where getting home is literally the objective of the game, and for millions of Americans, browsing homes online has itself become a pastime. Zillow sees its role as more than just a starting point for the home search,it's building tools to help buyers, sellers and renters move through every step of the journey.
Connecting Milestones
The partnership is also tied to Zillow's 2026 brand platform, "Someday starts today," which launched earlier this year to celebrate the idea that progress begins with a first step. The parallel to baseball is intentional, at the start of every season, every team believes this could be their year. Every first-time homebuyer feels something similar staring at a listing that might just be the one.
MLB's Chief Marketing Officer Uzma Rawn Dowler captured the spirit of it well: the start of baseball season carries a feeling that there's no place like home, filled with optimism and shared rituals. Partnering with Zillow connects that tradition to a brand that plays a meaningful role in helping people find a place of their own.
The Bigger Play
For Zillow, the MLB deal is part of a broader push to show up at cultural moments throughout 2026, sports, music, and beyond. The company plans to remain active across these moments, reinforcing its role in helping people turn someday into today.
For fans settling in for a long baseball season, Zillow will be part of the broadcast backdrop from Opening Day through the World Series. And for anyone daydreaming about a new home while watching a game, that probably feels just about right.